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The Mortgage CRM Revolution: Why You Should Pay Attention

Mortgage CRMs are a powerful tool for improving your business and your bottom line. You can use them to keep track of all of your clients, prospects, and employees. They also allow you to streamline the mortgage shopping process and communicate with clients effectively. But most important: mortgage CRM  is changing the way lenders do business.

Industry-specific CRMs keep users organized

A CRM system is a tool that helps you stay organized and efficient when it comes to managing customer relationships. It can be used by almost any industry, including mortgage lending.

A mortgage CRM is a database that allows mortgage lenders to keep track of all their customers—past, present, and future—in one place. With this information at your fingertips, you can identify patterns in buying behavior or other trends that could help you tailor your sales approach accordingly.

For example, if someone who has already purchased a mortgage product …